5 Top qualities of an Effective Website!

1. Functionality and Good Design.

The website that you present to the world reflects your brand. You want it to be attractive and professional. The layout should be uncluttered, include white space, and quality graphics or photos.

Your website should also work as it should as to not frustrate visitors who are trying to get to know your company and work with you. When trying to achieve functionality it is important to consider your website through the eyes of the user. Are they able to meet their goals, find what they need to on your website, and take the actions they need to quickly?

Ensure that your website does not have broken links or high downtime. Does your website easily guide your website? Is your website structured in consideration of your visitors’ mental models?

2. Mobile Friendly .

Today most people are picking up their phones to make searches, handle banking transactions, and shopping. If your website is not mobile-friendly you are missing a large segment of your target market. Make sure that your check your website’s layout and performance on a mobile device.

If a visitor comes to your website and experiences slow load times and a muddled layout. That is sure to cause frustration. Not only does a mobile-friendly website please visitors, but it also impresses Google. They now rank search results based on mobile sites.

When doing your mobile check-up, eliminate JavaScript and CSS images that do not load on mobile as well as they do on a desktop device. Ensure that the font is legible, and all images and content are visible.

3. Easy to Use .

When someone visits your site, they are looking to get in and do what they need to and move on and get back to their lives. They should not have to work hard to find information on your website. Navigation should be simple and orderly. 

4. Quality Content.

Visitors will return to your website when they are offered content that is compelling, helpful, and easy to understand. While it is necessary to have evergreen content, it is also important to provide relevant content. Quality content draws more visitors, lowers bounce rates, and encourages conversions. 

Write for your visitors, not for you. Write for their purpose for visiting your website. Offer solutions to problems they are facing. Use headings and short paragraphs to help them through the content. 

5.Loading Time.

Visitors will not tolerate slow websites. Google uses site speed in their rankings. So, fast load times can improve your SEO.  Load times will be different for different browsers. The pages of your websites will also have different load times. Optimize your page load time to help visitors get around your website quicker and make a commitment to you.

Loading times can be greatly affected by several things. Using a template website as the foundation for your website can cause delays when loading the extra features that are not necessary to the function of your website. Large images and carousels can also slow your load times.

Prioritize the features and functionality that create the best user experience for your visitors and this should help you to achieve faster loading time.